El Apple Watch se quedó corto: las expectativas lo superaron

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En el evento de Apple el día de ayer, la firma de Cupertino presentó finalmente a su reloj el cual ha bautizado como Apple Watch. El reloj es sin duda una apuesta muy interesante, cargado de funciones atractivas y un diseño que no está nada mal. Sin embargo, se esperaba mucho más de este nuevo terminal. 

El segmento de los dispositivos wearables es todavía muy joven y es por ello que se esperaba que la firma de la manzana innovara realmente con su reloj. Pero en realidad resultó quedándose corto, el reloj no está nada mal, pero no ofrece ninguna novedad en comparación de sus competidores. El diseño no es algo nuevo, hay equipos Samsung que tienen cierta similitud, los extensibles intercambiables no son novedad en los smartwatches, la navegación en los menús con la “corona digital” no es algo que pueda cambiar la filosofía de diseño de otras firmas, el sensor de ritmo cardiaco ya es una característica que va de cajón y las aplicaciones de terceros también forman parte de Android Wear. Y bueno… la posibilidad de modificar emojis y de jugar “pictionary” con otros usuarios del reloj… no es una novedad real.  Antes de pasar a otra cosa, tocando el punto de la navegación, el menú es realmente pequeño, se puede ampliar pero esto requiere de un paso adicional cada que busquemos una app, posiblemente la gran mayoría preferirá usar la pantalla touch

iWatch

Por supuesto que como producto de entrada el equipo es bueno, incluso a firmas como Samsung y LG les tomó más de un intento para tener un terminal de estas características. La diferencia es que ellos lo hicieron antes en esta ocasión, mucho tiempo antes.

¿Cuál fue el error de Apple? Bueno, es posible que podamos tomar al Apple Watch como un buen intento de Apple de frenar a sus competidores dentro del segmento wearable, pero se olvidó de una cosa…. tenía que hacer un reloj. Un accesorio muy personal, algo que se supone que debemos usar a diario. La gente (al menos la mayoría) no quiere que el mundo sepa que tiene una computadora en su muñeca y si hablamos de alguien que a diario usa un reloj tradicional es poco probable que haga el salto hacia un equipo de estas características. Un ejemplo muy bueno de esto es el Moto 360, el cual realmente refleja que la firma se centró en diseñar un reloj. La gran mayoría de los relojes que se venden al día de hoy son redondos, los diseños cuadrados representan una minoría en ese segmento.

iWatch

La reacción de la gente hacia el Apple Watch ha sido positiva en gran parte. Estamos frente a un equipo que es atractivo, pero cuyo principal punto en contra podría ser el precio (empieza desde los 349 dólares – unos 4,600 pesos), esto para el modelo más básico. No hay duda, este reloj se va a vender, no sabemos qué tan altos sean sus números y aún tendremos que esperar para saberlo porque saldrá hasta 2015 pero posiblemente rápidamente se convertirá en el smartwatch más vendido hasta ahora. 

En esta ocasión, las expectativas superaron a la realidad. Fue un buen intento, pero Apple no innovó con su reloj. Aún quedan algunos meses en los que Apple podrá seguir trabajando en su dispositivo, pero aún así es muy improbable que las cosas cambien de manera bárbara en ese periodo de tiempo. Por supuesto que en su momento llegará una segunda generación de este reloj y quizás sea hasta entonces que estaremos frente a un producto que valdrá la pena comprar pues de este primer modelo Apple aprenderá muchísimo.

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Amante de la tecnología, estudiante de ciencias de la comunicación. Siempre abierto a probar nuevas tecnologías.

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