Los comerciales de parodia de Samsung causaron grandes problemas en la directiva de Apple

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¿Recuerdan aquellos vídeos en los que Samsung parodiaba y se burlaba de los “Apple-fanboys”? bueno pues hoy ha salido una noticia que seguro hizo sonreír a más de un directivo en Samsung y es que esos vídeos no solamente causaron revuelo en el mercado sino que también en los altos mandos de Apple.

Según ha señalado un abogado de Samsung no fueron solamente los consumidores quienes hablaron mucho de dichos comerciales ya que incluso, Phil Schiller (VP de marketing en Apple) se mostró preocupado con su equipo y con el propio Tim Cook, CEO de la compañía.

El problema causado por Samsung fue tanto que la mesa directiva de Apple discutió acerca de este tema.

En respuesta a un artículo del Wall Street Journal titulado «¿Apple dejó de ser cool?», Phil Schiller informó a su equipo de mercadotecnia en Apple que tenían mucho trabajo que hacer para revertir dicho encabezado. Incluso se llegó a hablar de la posibilidad de que Apple dejará a TBWA\CHIAT\DAY, la cual es la compañía de publicidad que ha estado trabajando con Apple desde hace algunos años, esto con la finalidad de dar un nuevo aire a sus campañas

Phil Schiller, VP en Apple, está como testigo en el caso Apple-Samsung; seguiremos informando del acontecer.

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About Author

Amante de la tecnología, estudiante de ciencias de la comunicación. Siempre abierto a probar nuevas tecnologías.

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