Motorola ahora te renta un Moto X por un centavo de dólar para que te animes a probarlo

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En una nueva campaña, Motorola se ha puesto a los pies de los clientes para que conozcan su Moto X y se animen a comprarlo. Esto se llevará a cabo a través de un programa en el que una persona puede “rentar” el dispositivo para poder probarlo por unos días y si les convence, comprarlo.

Un punto clave de este programa es que el usuario puede diseñar su Moto X usando la herramienta Moto Maker -que por cierto, Motorola ya dijo que pronto va a estar disponible en México y haciendo el depósito de solamente un centavo de dólar podrás recibirlo para evaluarlo unas dos semanas.

Este anuncio llega de la mano de la versión de 64 GB del Moto X -una que por cierto muchos querían debido a que no tiene ranura microSD- el cual tendrá un costo de 450 dólares. Al hacer la renta, el usuario puede seleccionar la configuración de colores y la capacidad de almacenamiento; si se decide por quedarse con él solamente será necesario cubrir el total del costo, y si no es el caso, no hay ninguna multa o recargo. El programa dio inicio hoy en los Estados Unidos y sólo unos minutos después se quedó sin stock, lo que es prueba de que este modelo de promoción podría ser muy exitoso.

Moto X

Aunque claro, esta puede llegar a ser una maniobra muuuy arriesgada para las empresas, pero el permitir al usuario probar el smartphone es una medida que va a motivar a miles a acercarse al equipo y eso podría marcar una gran diferencia en el momento de tomar una decisión de compra.

Hemos de recordar que Motorola fue adquirida por Lenovo hace poco, por ello es que busca nuevas alternativas para establecerse en lo más alto de la industria. La firma quiere lanzar terminales que sean garantía de éxito y para ello necesitan hacer que el público voltee a ver lo que están haciendo y qué mejor medida que ésta. Motorola tiene mucho potencial y además del Moto X tienen terminales como el Moto G y Moto E que le están ayudando a abrirse camino hacia los primeros lugares.

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Amante de la tecnología, estudiante de ciencias de la comunicación. Siempre abierto a probar nuevas tecnologías.

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